Contrast as a Design Principle

Project Description

In this video, I collaborated with another design student to explore the design principle of contrast and its role in creating striking visuals. Together, we explain how contrast can guide attention, add interest, and make designs more effective.

Using clear examples and practical tips, we showcase how elements like color, size, and typography can be contrasted to bring designs to life.

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Work Done

• Concept Creation – Development of the initial idea and overall design vision
• Script Writing – Crafting a clear and engaging narrative for the video
• Analog Storyboarding – Visualizing the sequence and flow of the animation through hand-drawn sketches
• Animation – Bringing the concept to life in After Effects with dynamic motion graphics and smooth transitions
• Team Collaboration – Working closely with my team partner to refine ideas and ensure a cohesive final product

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Credits

For this project I teamed up with Gilles Bluhm @galeriedegilles.